# Google Analytics Integration

[Google Analytics](https://marketingplatform.google.com/about/analytics/) helps you understand how people are interacting with your app. It collects and analyzes data on user behavior, allowing you to gain valuable insights into your audience and make data-driven decisions to improve your app's performance.

## [Set Up](https://docs.propelauth.com/integrations/google-analytics#set-up)

First, go to [https://analytics.google.com](https://analytics.google.com/) and sign in. In the search bar, search for **Measurement ID** and copy it. We'll need it in the next step.

Once you have it copied, go to the **Integrations** page on the PropelAuth dashboard, click in **Google Analytics**, and enter your **Measurement ID**.