# PROPELAUTH VS. COGNITO

## Auth tools should save you time   not waste your time

You're using an auth provider because you want to take work off of your team's plate, not add to it. PropelAuth gets you everything you need, right out of the box. Cognito gets you... more sprint tasks.

### PropelAuth

Flexible and customizable UIs

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10+ SSO providers supported

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Organization management

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Invitation flows

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Enterprise SSO/SAML support

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User impersonation

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Internal tooling and customer support dashboard

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User insights and Google Analytics integration

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### Cognito

Limited branding options

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4 SSO providers supported

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Build it yourself

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Build it yourself

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Build it yourself

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Build it yourself

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Build it yourself

## DOCS

### Cognito Resources

[Add SCIM to Cognito\  \  Stuck with Cognito? Learn how to add SCIM provisioning to your Cognito setup with PropelAuth BYO.](https://byo.propelauth.com/post/cognito-scim)  
[ migrate from Cognito\  \  Step-by-step guide to migrating your users from Cognito.](https://docs.propelauth.com/migrations/cognito)  
[Add Enterprise SSO (SAML)\  \  Enable SAML-based enterprise SSO for your Cognito users.](https://docs.propelauth.com/sso/enterprise-sso/cognito)

## PROPELAUTH VS. COGNITO

### Great auth. Out of the box.

Beginner Friendly

Integration

B2B

### PropelAuth

PropelAuth understands that you shouldn't need to become an auth expert to give your users a great, secure experience. We take care of all of the details, so you don't have to deep dive into obscure terminology just to get up and running.

### Cognito

Cognito is a heavy solution - practically designed for people who already know quite a bit about auth. The documentation is lacking, and requires quite a bit of cross-referencing to figure out.

### PropelAuth

Everything is easy with PropelAuth - whether it's the initial integration or providing stellar support for your customers. Features like invitation flows, user impersonation, customer support dashboards and more are available right out of the box.

### Cognito

Integrating Cognito can take weeks or months... and that's just for the basic integration. Truly getting all of the features you need requires additional build time.

### PropelAuth

We’re laser-focused on supporting B2B companies in their authentication and user management needs. This means we have features like RBAC, organization invites, and SSO/SAML. And we’ve also built support for the many edge cases that come up with B2B products like setting custom session durations per organization and requiring 2FA for certain organizations.

### Cognito

Cognito is a general auth provider. While they provide a little bit in terms of B2B features, they generally don't go very deep when it comes to real world use cases. You'll get the surface-level version of a feature, but will be on your own to make it work for you.